Louis Vuitton bag is not only functional in containing things as a bag itself but also help people feel confident and valued since Louis Vuitton is a luxury and fashionable brand. 3.2 Target Market From our research, we identify this brand into two main target market segments, which are from the demographic marketing segmentation and geographic ...
Sep 27, 2019 · Louis Vuitton just says luxury. The brand, which was founded in Paris, France in 1854, is valued at $39.3 billion as of this writing. That makes Louis Vuitton "the world's most valuable luxury brand," according to Forbes.Louis Vuitton is also "one of the most profitable brands in the world" because of its over 30 percent profit margins.
Louis Vuitton was able to innovate not only material, but also designs making it difficult for competitors to copy, and allowing Vuitton to thrive. Top customers look for excellent craftsmanship, the use of high-end materials and an excellent buying experience, which Louis Vuitton can easily achieve selling strictly artesian labor goods.
Feb 26, 2020 · On February 18, Louis Vuitton launched a cause marketing campaign, “Love has no fear,” on Chinese social media platform Weibo. Multiple Chinese celebrity brand ambassadors recorded videos to encourage residents in Wuhan louis vuitton research and support frontline medical workers. The campaign topic generated 4.2 billion views within its first week.
Download file to see previous pages In addition, the motivation of its employees can be considered a marketing strategy of this company because of the fact that these employees provide such great services to the customers that the latter are encouraged to return to the Vuitton stores (Christensen et al 38). The management at Louis Vuitton has created a relaxed environment and it is a fact that ...
Image: Wikipedia Started in 1854, today Louis Vuitton is a $30 billion company.The journey was long and its history is very interesting.While in the louis vuitton research beginning it was mostly chests and trunks, today you can find the famous LV logo on clothes, shoes, perfumes, watches, … louis wallet bag
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