LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume.
LVMH is a collection of 70 distinguished Houses rooted in six different sectors. Each of our brands concentrates on preserving its savoir-faire and louis vuitton luxury brand strategy pdf producing an exquisite caliber of products.
May 18, 2011 · Arnault soon thereafter took control of Louis Vuitton and Moët-Hennessy, and united them under LVMH. From 1985 to 2006, he took over 64 brands. 6. In the 1990s, the luxury firms started employing new strategies either diversifying their products toward mass consumption and/or focusing on select high-quality goods.
However, the most successful of luxury brands are not right away getting involved in a price war. Louis Vuitton is a good example of this as the brand is never on sale, and any surplus merchandise is destroyed systematically to avoid dilution of the brand equity.
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