Stories History The secret behind the success of Louis Vuitton A chocolate brown leather bag adorned with caramel coloured LV monograms and little quatrefoils – Louis Vuitton has always stood out from the crowd. People all over the world love their exclusive bags, clothing and perfumes. But what ...
Jun 01, 2020 · Virgil Abloh, founder of the label Off-White and Louis Vuitton’s current menswear artistic director, was taken to task by Twitter this weekend after he lamented the looting taking place during ...
Jul 03, 2018 · The famous ‘LV’ monogram After Louis Vuitton’s death in 1892, George took over the reins of the company.It was he who created the now instantly recognizable ‘LV’ monogram with flowers on brown leather. This was done in an attempt to thwart fraudulent copies, (a problem that still plagues the company) and was inadvertently a genius branding move.
Louis Vuitton in a bed trunk’s driver seat with family & workshop members, circa 1888. Source. It was soon after the creation of Maison Louis Vuitton that its founder, who branded himself as a “specialist packer,” introduced an exciting concept to the industry.
All in all, I'm obsessed with my new bag. My Neverfull GM came in looking pristine (even better than the Fashionphile description) and I use it - no joke - weekly.
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