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Luxury Brand Strategy of Louis Vuitton Shin'ya NAGASAWA* * Graduate School of Commerce, Waseda University Tokyo, Japan, 0 Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules
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Oct 10, 2020 · Louis Vuitton brand has continued growing and staying fresh while retaining its cachet due to increasing its emotional branding, sensuality, associated mystery and intimacy to their customers. It can increase storytelling and brand narratives due to its service differentiation in its store sand.
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